With Avengers: Endgame being out for only two weeks and Game of Thrones being the most highly talked about show on television right now the discussion of spoilers has also been a major conversation recently. As much as I would love to stick to Game of Thrones and other shows that can be streamed, I need to address Avengers: Endgame into the mix just a little bit to carry on the spoiler paranoia going on the past month.
Not spoiling a show has always been a courtesy and most people wouldn’t spoil a show when interactions were face to face. Now in the age of the internet those interactions are non-existent. For awhile the internet was easy to avoid spoilers by not looking at any discussions that would have the title of the show in it. Now in the age of memes though, almost every important scene can be turned into a meme and waiting so long for a movie like Avengers: Endgame or season 8 of Game of Thrones, these memes can ruin a huge buildup that a person has been waiting for. Waiting for a battle where you know some of your favorite character may die adds to the suspense of the show. In a season finale of The Walking Dead, the show built up a whole scene where a main character was supposed to be killed off. The show didn’t give you an answer for quite awhile So fans (such as myself) had to wait a while dissecting this one damn scene to try and get some sort of answer. This work gave plenty of theories but none of them would be a definite answer to who died. That was before the tremendous rise of memes where most of them were still images or dancing bananas, not touching into the film that studios produced.
But that was then and this is now, where I personally follow at least 20 different meme accounts on Twitter, Instagram, and Facebook. I’m subscribed to people who talk about my favorite TV shows or movie series. I was so worried about Endgame being spoiled for me that I dragged my roommate along to the 11:30 show on Thursday night with all the other die hard Avenger fans. I sat in the third row of the theater looking directly up at a screen for 3 hours. Three hours. I was more than happy when I walked out knowing the ending but suddenly realized I wouldn’t be able to talk about it since nobody else I know saw it yet and Marvel worked hard on not letting spoilers get out. This has people who may not even be fans going to see the film since they just want to know what all the hype is about.
For Game of Thrones I saw a similarity. The amount of people that sacrificed so much time right before the season 8 premiere is pretty amazing. If you haven’t seen Game of Thrones you were going to watch it before it came out because everybody has a friend that watches the show and talk about how excited they are to see it.
Now that both have been out for a little while, with Game of Thrones currently half way through, memes have risen. Meme pages give disclosures before the actual memes being they want to make sure they aren’t ruining the film for anybody. People ask others if they seen the episode before trying to talk about it. People in the UK stay up until 2am to see the show because that’s when it is premiered. I bought HBO so I would be able to see the episodes immediately, rather than wait a hour. People hide from social media now because they are worried about spoilers.
Social media and spoilers are going to always be enemies in today’s society. Memes are produced too quickly and meme pages need to ride the emotion of an episode to have a higher emotional influence to their viewers. Seeing a meme from last week’s episode will bring in many more viewers than a meme that relates to an episode of The Wire from 2002. Spoilers have became a type of fear rather than something that could be easily avoided back in 2000’s.